Privacy policy
Privacy Policy
Last updated: November 12, 2026
This Privacy Policy explains how Peak Wellness USA LLC ("PEAK," "we," "us") collects, uses, and shares personal information when you visit peaksaunas.com, contact us, or buy from us. Our text message program has an additional Messaging Service Privacy Policy, shown below this policy.
1. Information we collect
Information you give us
- Contact details: name, email address, phone number, shipping and billing address.
- Order details: products, order history, delivery and installation details.
- Payment details: processed by our payment providers. We do not store full card numbers.
- Messages: emails, texts, live chat messages, phone calls, voicemails, quiz answers, survey answers, and reviews.
Information we collect automatically
- Device and browser data: IP address, device type, browser, and approximate location.
- Site activity: pages viewed, products viewed, cart and checkout activity, and the link or ad that brought you to the site.
- Session recordings: we record how visitors use our site (clicks, scrolling, and page content) to find and fix problems. Text typed into form fields is masked in these recordings.
- Cookies and similar technologies: see section 5.
Information from other sources
- We may receive information about you from third-party data providers and combine it with information you give us. This can include demographic and household information, such as age range, estimated income range, home ownership, home characteristics, interests, and similar attributes. Some of this information is estimated or modeled and may not be accurate.
- We receive information from advertising and analytics partners about how you interacted with our ads.
- Our financing and payment partners tell us whether a payment or financing application was completed. They do not share your credit report with us.
2. How we use information
- To process, deliver, and support your order.
- To answer your questions by email, text, chat, or phone. Some replies are written or assisted by automated tools.
- To send marketing by email, text, or mail where the law allows. You can opt out at any time (section 7).
- To understand who our customers are and to decide how we follow up with people who contact us.
- To measure and improve our advertising, website, and products.
- To show our ads to people likely to be interested, and to avoid showing ads to people who have already bought.
- To prevent fraud and to meet legal obligations.
We do not use information from data providers to make decisions about your eligibility for credit or financing. Financing decisions are made only by our financing partners.
3. How we share information
We share personal information with:
- Service providers that work for us: our e-commerce platform, payment processors, email and text message providers, customer support and sales software, shipping carriers, warehouse and installation partners, analytics and session recording tools, and review and survey tools.
- Advertising partners, such as Meta, Google, Microsoft, and similar platforms. We use their pixels on our site. We also send them encoded (hashed) email addresses and phone numbers so they can match our customers to their users. This lets us measure ads, find similar audiences, and exclude existing customers. Under some state laws this may be a "sale" or "sharing" of personal information for targeted advertising. You can opt out (section 7).
- Data providers: we share limited contact details, such as your email address or phone number, so they can match records and return the information described in section 1.
- Financing and payment partners, when you choose to apply for financing or pay with their services.
- Direct mail partners, to send mail to site visitors and customers.
- Authorities or other parties when required by law, or to protect our rights, our customers, or others.
- A successor business, if PEAK is sold or merged.
We do not sell the information we receive from data providers.
4. Calls and messages
Calls to and from PEAK may be recorded and transcribed for quality and training. Some calls and messages may be handled by automated assistants. Our text message program is covered by the Messaging Service Privacy Policy below.
5. Cookies and tracking technologies
We and our partners use cookies, pixels, and similar technologies to keep the site working, remember your cart, measure traffic, record sessions, and deliver and measure ads. Your browser settings let you block or delete cookies. If you block them, some site features may not work.
6. How long we keep information
We keep personal information for as long as we need it for the purposes above, including warranty support for your sauna, and as required by tax and other laws. Session recordings are deleted within 30 days, and most within 2 days.
7. Your choices and rights
- Email: use the unsubscribe link in any marketing email.
- Text messages: reply STOP to any text.
- Mail: email us to stop marketing mail.
- Targeted advertising and data matching: email us to opt out of having your information shared with advertising partners or combined with third-party data.
- Access, correction, and deletion: you can ask what personal information we hold about you, ask us to correct it, or ask us to delete it. Some information must be kept for legal, tax, or warranty reasons.
To make a request, email support@peaksaunas.com or call (470) 665-3747. We will verify your request using the email address or phone number we have on file. We will not treat you differently for making a request. Residents of some states, including California, may have additional rights under state law, including the right to appeal a denied request.
8. Children
Our site and products are not directed to children under 16. We do not knowingly collect their personal information.
9. Security
We use reasonable technical and organizational measures to protect personal information. No system is fully secure.
10. Changes to this policy
We may update this policy. We will post the new version here and change the "Last updated" date.
11. Contact us
Peak Wellness USA LLC
30 N Gould St Ste R, Sheridan, WY 82801
support@peaksaunas.com
(470) 665-3747
In addition, you agree to our Messaging Terms (https://terms.pscr.pt/legal/shop/bd4b8d-2/terms_of_service) and Messaging Privacy Policy (https://terms.pscr.pt/legal/shop/bd4b8d-2/privacy_policy).
Peak Saunas Messaging Service Privacy Policy
This Messaging Service Privacy Policy explains how Peak Saunas (hereinafter, "Peak Saunas," "We," "Us," "Our") collects, uses, and shares personal information about you in relation to Our text message marketing program (the "Messaging Service"). This Messaging Service Privacy Policy supplements Our Primary Privacy Policy. For more details, see the section titled "Primary Privacy Policy" below.
Changes to the Messaging Service Privacy Policy
We may revise this Messaging Service Privacy Policy from time to time in our sole discretion. If there are any material changes to this Messaging Service Privacy Policy, we will notify you as required by applicable law. You understand and agree that you will be deemed to have accepted the updated Messaging Service Privacy Policy if you continue to use the Messaging Service after the new Messaging Service Privacy Policy takes effect.
Personal Information We Collect
When you sign up for the Messaging Service, We collect personal information such as your name, phone number, email address, and other information you provide directly to us (e.g. responses to questionnaires about your preferences or demographic information). When you use the Messaging Service to send or receive messages, We collect communications metadata (e.g., the time/date a message was sent or received) and the contents of any communications you send or receive via the Messaging Service.
We may also collect information about you using cookies or similar technologies on Our website or other digital properties. Cookies are small text files placed on device browsers that store preferences and facilitate and enhance your experience. Cookies enable personalization of your experience via the Messaging Service (e.g., sending you personalized text messages such as shopping cart reminders).
If you participate in a contest, sweepstakes, research study, or email survey associated with the Messaging Service, We will collect basic contact information and any other information you choose to provide in connection with these activities. We will also collect your personal information if you contact Us with questions about the Messaging Service or for customer service.
Use of Personal Information
We use your information to deliver, analyze, maintain and support the Messaging Service. We may also use your information to enhance the Messaging Service features and customize and personalize your experiences on the Messaging Service.
We may use your personal information to generate aggregated and/or de-identified information. Aggregated and/or de-identified information is not personal information and may be shared with any third party, including advertisers, promotional partners, and sponsors.
Sharing of Personal Information
We may share your personal information as contemplated in Our primary privacy policy, if you consent to Us doing so, as well as in the following circumstances:
- Third Parties that Help Provide the Messaging Service. We may share your personal information with third parties that help Us provide the Messaging Service (including, but not limited to, platform providers, phone companies, and other vendors who assist us in the delivery of text messages).
- Legal Requirements, Disclosures to Protect Us or Others. We may disclose any information We store associated with you to external parties if We, in good faith, believe doing so is required or appropriate to: comply with law enforcement or national security requests and legal process, such as a court order or subpoena; protect your, Our, or others' rights, property, or safety; enforce Our policies or contracts; collect amounts owed to Us; or assist with an investigation or prosecution of suspected or actual illegal activity.
Accurate Information
When you complete forms online or otherwise provide Us information in connection with the Messaging Service, you agree to provide accurate, complete, and true information. You agree not to use a false or misleading name or a name that you are not authorized to use. If, in Our sole discretion, We believe that any such information is untrue, inaccurate, or incomplete, or you have opted into the Messaging Service for an ulterior purpose, We may refuse you access to the Messaging Service and pursue any appropriate legal remedies.
Choices and Controls
Text messages may be sent via an automatic telephone dialing system. Consent to receive automated marketing text messages is not a condition of any purchase. You can opt-out of receiving further commercial text messages via the Messaging Service by responding to any of Our text messages with any of the following replies: STOP, END, CANCEL, UNSUBSCRIBE, or QUIT. For additional opt-out information, please review Our Terms of Service.
Customer Care
If you are experiencing any problems with the Messaging Service, please visit https://peaksaunas.com and submit the form with details about your problem or your request for support, or email support@peaksaunas.com.
Supplemental California Privacy Notice
This Supplemental California Privacy Notice only applies to Our processing of personal information via the Messaging Service that is subject to the California Consumer Privacy Act of 2018 ("CCPA"). The CCPA provides California residents with the right to know what categories of personal information We have collected about them and whether We have disclosed that personal information for a business purpose (e.g., to a service provider) in the preceding twelve months. California residents can find this information below:
| Category of Personal Information Collected by Us | Categories of Third Parties Personal Information is Disclosed to for a Business Purpose |
|---|---|
| Identifiers | • Service providers |
| Personal information categories listed in Cal. Civ. Code § 1798.80(e) | • Service providers |
| Commercial information | • Service providers |
| Internet or other electronic network activity | • Service providers |
| Inferences drawn from other personal information to create a profile about a consumer | • Service providers |
The categories of sources from which We collect personal information and Our business and commercial purposes for using personal information are set forth above and in Our primary privacy policy.
Additional Privacy Rights for California Residents
Individual Rights under the CCPA.
The CCPA provides California residents with the right to request:
- Access to Personal Information, including obtaining access to or a copy of your personal information,
- Deletion of Personal Information, subject to certain exceptions, such as when we are required to retain information to comply with applicable laws, and
- Correction of Personal Information, including making updates to your contact information.
If you are a California resident and would like to exercise any of your rights under the CCPA, please contact Us at support@peaksaunas.com. We will process such requests in accordance with applicable laws.
"Sales" of Personal Information under the CCPA. For purposes of the CCPA, unless otherwise stated in Our primary privacy policy, We do not "sell" personal information, nor do we have actual knowledge of any "sale" of personal information of minors under 16 years of age.
Non-Discrimination. California residents have the right not to receive discriminatory treatment by Us for the exercise of their rights conferred by the CCPA.
Authorized Agent. Only you, or someone legally authorized to act on your behalf, may make a verifiable consumer request related to your personal information. To designate an authorized agent, please contact Us at support@peaksaunas.com.
Verification. When you make a request, We will ask you to provide sufficient information that allows Us to reasonably verify you are the person about whom we collected personal information or an authorized representative, which may include confirming the email address or phone number associated with any personal information We have about you.
Primary Privacy Policy
By signing up to receive text messages from us, you also agree to Our Primary Privacy Policy. This Messaging Service Privacy Policy is strictly limited to the Messaging Service and does not limit or restrict any other privacy policy(ies) that may govern the relationship between you and Us in other contexts.