The 2026 Home Sauna Report: What Buyers Actually Choose
The 2026 Home Sauna Report
We analyzed recent Peak Saunas purchases to answer the questions buyers actually ask: what people spend, which sizes win, and where home saunas are really selling. The biggest surprise is in the map.
The headline numbers
The warm-state surprise
Conventional wisdom says saunas are a cold-climate product. The data says otherwise. The three states buying the most home saunas are California, Florida, and Texas, followed by Colorado, Illinois, and North Carolina. People are not buying saunas to warm up. They are buying them for recovery, sleep, longevity, and daily wellness, the same reasons a home sauna gets used year-round in any climate.
Where home saunas are selling
| Rank | State | Share of buyers |
|---|---|---|
| 1 | California | Highest |
| 2 | Florida | High |
| 3 | Texas | High |
| 4 | Colorado | Strong |
| 5 | Illinois | Strong |
| 6 | North Carolina | Strong |
| 7 | New York / Michigan | Notable |
What buyers choose and spend
The average home sauna purchase is about $9,300, with a median near $8,400 and most full-spectrum infrared buys landing between $6,450 and $13,000. On size, two-person cabins dominate: they account for roughly a third of all purchases, with the 2-person Fuji the single best-selling model. One and two-person units together make up the clear majority, a sign that home saunas are mostly a personal or couple's wellness tool, not an entertaining space.
Frequently asked questions
How much do people spend on a home sauna?
Based on Peak Saunas purchase data, the average buyer spends about $9,300, with a median near $8,400. Most full-spectrum infrared purchases fall between $6,450 and $13,000.
What size home sauna is most popular?
Two-person models are the most popular choice, accounting for roughly a third of purchases. The Peak Fuji 2-Person is the single best-selling model.
Which US states buy the most home saunas?
California, Florida, and Texas lead, followed by Colorado, Illinois, and North Carolina. Warm-weather states top the list, not the coldest ones.
Are home saunas only popular in cold climates?
No. In Peak Saunas data, warm states like California, Florida, and Texas are the top three markets, which suggests buyers are motivated by recovery, longevity, and wellness rather than warming up.
See the saunas behind the data
Full-spectrum infrared with full-body red light included. Take the 60-second quiz or browse the lineup.
Shop Peak SaunasMethodology: figures are drawn from analysis of a sample of recent verified Peak Saunas purchases (2025 to 2026) and are intended as directional market insight, not a census of all home sauna buyers. Press and data inquiries: content@peaksaunas.com. Source: Peak Saunas (peaksaunas.com).